The Kejian domestic mobile phone manufacturers

In each regional market and gain a competitive advantage in the value chain system, its own branches in the provinces, provincial and district offices into a pure marketing management services platform.
In contrast, international brands are often products after the contract agent for a few, it seems that the only remaining work to be done branding, advertising, public relations activities, organizational communication, the specific situation is rarely terminal, but also the lack of adequate human resources to focus on the things of channels. Because the channels too many layers, each layer must be deprived of certain profits last layer of retail outlets, and the few remaining profit, sales enthusiasm can be imagined. In fact, domestic manufacturers have the dealer do all the work, the best is a distributor of funds and logistics platform for the exchange. The Kejian domestic mobile phone manufacturers control 23 channels have the following market far more than foreign manufacturers, many shops in the domestic mobile phone sales have accounted for 50% or more. However, the strong position of the current channel, domestic manufacturers have a high return on value for money. General dealer in order to attract to their camp, the domestic manufacturers to dealers to stay out more than double the profit margins of foreign brands, and when the team inevitably pull mixed domestic manufacturers in channel management, channel risk and market risk investment cost far more than foreign companies, and the cost of the mobile phone market experienced a massive reshuffle, rather than decrease. Channel innovation, competition will become one of the main theme of the mobile phone market. Channel to bear water supplier, the reasonableness of the channel structure, water flow, it will take it to the user, based on the needs of the market, the manufacturer of great value when the channel clogging, the the upstream vendors will soon collapse. Domestic mobile phone manufacturers should pay close attention to changes in the pattern of domestic sources of value-added transformation of consciousness as the core channels, and adjust their time to build their own distribution system can channel resources to control and channel advantages, who will be able to master the sales channels and an extensive sales network, who laugh last, the flow of the year.